Activision Blizzard has announced Call of Duty: Black Ops III pulled in $550 million in its first three days on sale, making it the biggest entertainment launch of 2015.
The game beat out stiff competition from movies, music and books to haul in some serious dollar and bring in almost double the digital sales of last year's Advance Warfare, while retail sales improved "significantly" on both Advanced Warfare and Ghosts in 2013.
Additionally, the publisher also crowed that Call of Duty: Black Ops III has the highest player engagement of any entry in the franchise ever, with more hours per player racked up so far than with any other COD title.
From that information, it certainly sounds like the Call of Duty franchise is back on track... or is it? Black Ops II, which launched back in 2012, made over $500 million in its first day in the US alone. Additionally, both Advanced Warfare and Ghosts launched when the PS4 and Xbox One were much younger consoles with smaller install bases - higher sales for Black Ops III shouldn't be a huge shock.
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